In the past six years I have advised clients on the best way to design and market eco and recycled products. Along the way I have learned a few things about what works and doesn’t in green marketing. This blog aims at helping entrepreneurs and green marketing professionals to successfully market (sell profitably!!) recycled, eco, green products to consumers. We will provide you with case studies of actual marketing strategies to successfully market recycled products.
We will also present good and not so good examples of recycled and eco products. This is not a blog to discuss global warming and carbon footprint but rather a call to action to design, create and market eco-green products to reduce waste and landfill material through R3 product strategies.
We wish to help marketers avoid the pitfalls and wrong assumptions about ecobuyers
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